Jael Williams

Business Relations Consultant

Jael works with us on what is now called the Create Your Future programme – which aims to raise the profile of the creative and cultural sector in the region. As a result she works with schools and businesses in the region as well as working with universities to attract more talented young people to the area. She continues to work with us on promoting closer relationships between young people, the creative business and cultural sectors. Jael and Karen Merrifield worked collaboratively with France-Leigh Hadrysiak and Emily Wilson to create  ‘Play, Work, Stay’, an innovative residential course for 18-25s, training for creative entrepreneurs and support for younger people.

She has over 20 years of experience leading innovative programmes in the cultural, heritage, arts, and education sectors. She has developed and delivered strategic review, policy development, audience research and engagement, staff training and change management, coaching and facilitation, evaluation and impact measurement, and innovative partnership development with a range of clients including: Arts Council England; National Museums Wales; Coventry City of Culture, Creative People and Places, Eureka!, Science Museums Group, Yorkshire Wildlife Trust; Curious Minds; CapeUK; The Wordsworth Trust; Bradford Council; University of Leeds, Conservatoire for Dance and Drama and a host of other museums and arts organisations.

Jael is also an Associate Consultant with MB Associates, Innovate Educate and People Make it Work.

Prior to her consultancy career she held leadership roles at MLA Yorkshire, CapeUK and IVE, most recently developing cross sector Local Cultural Education Partnerships in Yorkshire.