“They want to be taken away, it’s escapism into a different …
“They want to be taken away, it’s escapism into a different world for a weekend,” says Bainbridge of the festival phenomenon. “[At festivals] people don’t want to see a band on tour just touring their latest album, or an author who’s on the publicity circuit promoting their latest book”. This is the reason, in part anyway, why he and Kendal-born Sam Hunt (formerly creative director of London Borough of Culture) co-founded Aerial, a new festival of contemporary music, literature and performance in and around Ambleside later this month.” Great interview with the Producers of @aerialfestival on Northern Soul’s website. We’ll put the link in our bio. What are you looking forward to? #LiveMoreDoMore
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